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vrijdag 15 september 2017

Gay Heineken?


Onder de regenboog staat iets goudgeels. #vrijheidblijheid #letsgayiton #Europride #Heineken (https://www.instagram.com/p/BIpoTNXhPOx/) (http://debestesocialmedia.nl/dit-zijn-de-leukste-inhakers-op-de-gaypride/)

Is Heineken the gay mans beer?
Someone one told me that Heineken is for gay guys only. Is that true?
Best Answer:  only if your insecure enough with your masculinity. your sexual orientation isnt determined by what u drink (https://answers.yahoo.com/question/index?qid=20090824171837AAHyiL6)

Awkward Advertisers’ Gay Themes
by Michael Wilke
Even as gay themes pop up in mainstream commercials with greater frequency these days, corporations remain somewhat uneasy to talk about those ads. American candy maker M&M/Mars and Holland’s Heineken Corp. both have new commercials that utilize homosexuality for easy-going humor — but neither wants to say too much about them.
...
In a new Heineken commercial, two young men are watching football. As an exciting play happens, one hands the other a bottle of brew — causing their hands to touch for a moment — and they look at each other awkwardly as text announces "The Male Bonding Incident." The two guys immediately jump to opposite sides of the couch and they adopt tough poses as they nervously look back at each other. Then at the end, one says, "You know what this game needs? More cheerleaders."
The ad appears to leave open the question of whether either of them secretly enjoyed it.
Ironically, a similar awkwardness applies when discussing the gay subject matter of the commercial with the company.
"This is one more in a series where we show a real-life situation of which Heineken is a relevant part, like a couple of friends watching football," says Dan Tearno, a U.S. spokesman for the White Plains, N.Y.-based importer. He declines to address the theme directly, merely saying "They surprised each other and they were overreacting."
Like Dimato, Tearno chooses not to discuss the creative inspiration for the ad or allow a conversation with the company’s ad agency, Lowe & Partners/SMS, New York. Yet, Heineken is becoming a frequent-flyer of gay-themed commercials.
...
And a European Heineken commercial actually portrays a gay man come out to his father. 
Tearno says he doesn’t know about the older commercials and prefers to frame the current ad as "advertising from the neck up. A major part of our campaign is to be provocative but we don’t do women in bikinis." Indeed, the beer industry years ago gave up sexist ads like the Swedish Bikini from Stroh Brewery Co.’s Old Milwaukee brand. 
What Tearno doesn’t share is that the company was in fact quite concerned how the ad would be received. The ad was run through focus groups in advance of its airing, a common practice. But this time gay focus groups were created to assess their reaction as well as general audiences. The gay focus group apparently liked the ad and no changes were known to be made. 
Heineken discussed working with New York based gay marketing specialist Paul Poux about the commercial, though they did not end up hiring him. Poux likes the commercial but feels Heineken could have done much more with it. 
"I think the spot is funny, but there could be a range of opinions about it. It could have been a sensation with gay consumers discussing whether these guys were gay or if it was homophobic," he says. "Anything depicting somebody gay is fascinating to us. We want to view it again and again and discuss it." 
But it is that uncertain outcome that corporations like Heineken fear when dealing with gay themes. Most companies prefer no controversy around their brands — just good feelings. And yet as lesbians and gays become ever more woven into the fabric of our society, our issues and presence continues to grow in mainstream commercials.\n (www.commercialcloset.org/common/news/reports/detail.cfm?Classification=report&QID=4464&ClientID=11064&TopicID=344)


Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month
Steve Hall on June 25, 2014 at 2:10 pm
Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures.
The couples are posed with space between them so that when users Like the image (on the mobile app by double tapping), the Instagram heart appears between the couple. One couple is posed with their arms in the shape of a heart which Instagram’s Like heart fills when a person likes that particular photo.
Of the campaign, Heineken USA Brand Director of Marketing said,”Specifically for Instagram, we are continually finding ways to push the envelope because it’s one of the fastest-growing social media platforms.”
This is not the first time the brand has made use of specific features within Instagram. Last year during the U.S. Open, the brand created a scavenger hunt using Instagram’s grid view.
Collectively, the images have 675 total Likes at the time of this writing. It’s not a mass reach thing for sure, but then again, for a brand with 6,727 followers, it’s not bad. And it’s early (http://marketingland.com/heineken-makes-awesome-use-instagrams-like-heart-gay-pride-month-88865).


Heineken Light - Neil Patrick Harris & The Grill Master "flip your meat" (2016)
By Dabitch on 01 Sep 2016
It seems to me there's some basic code language going on here that is missed by the BBQ man who insists that you never flip another mans meat. Ah. I did not know this rule, mainly because nobody comes near my BBQ it is mine and mine alone, and also... I have no idea what the innuendo is because I am not a gay man but I am pretty sure there's some innuendo here. I feel like a kid watching my parents verbally flirt, I know something is going on but I'm not getting it. Kind of how like the meat flipping guy is so not getting it..... and I suspect a large part of the target market?
Publicis has taken over the Heineken account, and they seem to want to do exactly what Wieden + Kennedy, Portland did in 2014 with it. Back then Neil Patrick Harris argued on set with the director about drinking the beer, then rambling on about drinking beer at a pretend party, and about the rules. It was funny because it was mocking advertising regulations with a celebrity who can play ever so charmingly dense. So Publicis called Neil Patrick Harris again to try and continue the gag, and now we have ads with gay sex innuendo. Way to miss the joke made in the first campaign. Can someone please explain to me why a brand switches agency if they want the same ads they did before anyway?
....
It insults me everytime I hear this commercial. I'm not gay but this is so Politically Incorrect I cannot believe Heineken who makes Tecate also would be so incredibly disrespectful to the entire human race just to promote their products in such a degrading manner. 
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This is the best an agency can come up with? Neil Harris flips men's meat every chance he gets in his private life, but to put that in a commercial to be funny? Wow! How clever. What is the follow up ad? How he also swallows anything including that beer? Decency and cleverness are gone in this country. Heineken is like a Kardashian. Crap sells. Here is another idea. Have Kim Kardashian hold a six pack of Heineken and have gay Neil Patrick say, " My straight friends would say ' nice cans', but I prefer long necks". Put that on TV. Heineken made a huge mistake. Who was their focus group? (http://adland.tv/commercials/heineken-light-neil-patrick-harris-grill-master-flip-your-meat-2016)


Whoa! Did Heineken just crack a gay joke?
So I was watching USA network tonight and I saw a 15 second version of the commercial that I'm linking below. The version I saw started with Neil Patrick Harris staring at the screen and saying " Heineken light makes it OK to flip another man's meat." 
I did a double take when I heard it. This is clearly some kind of gay joke, right? Neil Patrick Harris is very much out of the closet. I'm not sure what Heineken was going for with this commercial, but it just struck me as kind of wrong. You probably need to see the 15 second version to really understand it, but here's the 30 second version which seems much more innocent. 
...
The version I saw started with Neil Patrick Harris staring at the screen and saying " Heineken light makes it OK to flip another man's meat." 

I did a double take when I heard it. This is clearly some kind of gay joke, right? Neil Patrick Harris is very much out of the closet. I'm not sure what Heineken was going for with this commercial, but it just struck me as kind of wrong. You probably need to see the 15 second version to really understand it, but here's the 30 second version which seems much more innocent. 
...
I'm sure a gay man wouldn't agree to make a gay joke for a commercial if he thought it was a problem. I think we as a society should be in a place where gay jokes are accepted (as long as it's not, like, the super offensive, intentionally harmful kind) (http://forums.dukebasketballreport.com/forums/showthread.php?38329-Whoa!-Did-Heineken-just-crack-a-gay-joke).


Homophobes freak out over new Neil Patrick Harris Heineken Light ad
Neil Patrick Harris is appearing in a new Heineken Light commercial and it’s rubbing some folks the wrong way.
In the new spot Harris, whose deadpan delivery earned him kudos for the previous series of ads for the beer company, claims “Heineken Light makes it okay to flip another man’s meat” as a bearded everyman grills beside him
“No, no, no. You never flip another man’s meat,” replies the man at the grill.
“Award-winning Heineken Light is the best light beer you’ve ever tasted,” Harris continues looking at the camera.
“That’s true. Can I have one?” asks the man and Harris replies with “Can I flip your meat?”
After a long pause and consideration, the man finally says “No.”
Rightwing pundits, the religious right, and some beer drinkers are up in arms over the commercial and the gay innuendo.
Commenting on the company’s YouTube page, user “Jeff” plaid the “Won’t someone think of the children!” card. “Not against gays, but this is a little vulgar for a tv commercial that kids are going to hear. It doesn’t matter if it’s a woman or a man saying it,” he wrote.
User Dave Colmer joined in with a witty pun and a dated reference to Bill Clinton‘s administration. “So Heineykin makes a commercial like this? Look your orientation makes no difference to me, but this is just as distasteful as a commercial if Taco bell made one about ‘Can i munch your taco?’ It’s just outta line. If the tables were turned Tipper Gore would be all over this, but since its gay, the leftists allow it!”
“We all know which meat this little faggot would like to flip,” commented Aqualung1956. One can assume Aqualung wasn’t trying to give us his age, but instead what year he decided to stop growing up.
Still, not everyone was flipped out over flipping meat.
TheAuntieBa made sure to tell everyone, “I’m a straight, married old lady, and I LIKE this commercial. Get a life, homophobes.” To which Boi Wonder replied, “You’re part of the problem fag lover.” Maybe someone should tell him how gays use the word boi.
...
Over at AdLand, the reporter just can’t wrap their head around the spot.
“I have no idea what the innuendo is because I am not a gay man but I am pretty sure there’s some innuendo here. I feel like a kid watching my parents verbally flirt, I know something is going on but I’m not getting it,” the author writes.
“As for targeting football fans and the tailgating crowd with these ads (judging by their placement on ESPN and the times), I’m not sure if this will bomb in a room full of straight guys watching the game together or simply make them uncomfortable as they try to decipher the innuendo. I mean I get it, it’s a European light beer with a gay man as spokesperson, perhaps they wanted to turn it all up to eleven and we’d hit the magic funny spot, but to me it just seems a little flat.” (www.lgbtqnation.com/2016/09/homophobes-freak-new-neil-patrick-harris-heineken-light-ad/)

HEINEKEN LIGHT USES 'GAY'-SOUNDING JOKE IN NEW TV AD
'I did a double take when I heard it'
Published: 09/04/2016
A TV commercial running this summer for Heineken Light beer is raising some eyebrows as it features actor Neil Patrick Harris, an openly “gay” man, asking if he can “flip another man’s meat.”
The advertisement has Harris, best known for his roles in “How I Met Your Mother” and “Doogie Howser, M.D.,” making a series of statements to a man who appears to be grilling something on a barbecue (www.wnd.com/2016/09/heineken-light-uses-gay-sounding-joke-in-new-tv-ad/).

Heineken Light Raises Eyebrows With Racy ‘Homosexual’ Joke In Commercial
ByStaff Writer
A TV commercial running this summer for Heineken Light beer is raising some eyebrows as it features actor Neil Patrick Harris, an openly “gay” man, asking if he can “flip another man’s meat.”
The advertisement has Harris, best known for his roles in “How I Met Your Mother” and “Doogie Howser, M.D.,” making a series of statements to a man who appears to be grilling something on a barbecue.
The dialogue includes:
Neil Patrick Harris: “Heineken Light makes it OK to flip another man’s meat.”
Grillmaster: “No, no, no. You never flip another man’s meat.”
Neil Patrick Harris: “Award-winning Heineken Light is the best light beer you’ve ever tasted.”
Grillmaster: “That’s true. Can I have one?”
Neil Patrick Harris: “Can I flip your meat?”
(Long pause)
Grillmaster: “No.”
Neil Patrick Harris: “Suit yourself.”
“Whoa! Did Heineken just crack a gay joke?” asked Jason Evans, moderator of the Duke Basketball Report blog, who expressed his astonishment at the spot.
“‘Heineken Light makes it OK to flip another man’s meat.’ I did a double take when I heard it. This is clearly some kind of gay joke, right? Neil Patrick Harris is very much out of the closet. I’m not sure what Heineken was going for with this commercial, but it just struck me as kind of wrong.”
Now we have ads with gay sex innuendo,” noted the Adland blog. “It seems to me there’s some basic code language going on here that is missed by the BBQ man who insists that you never flip another man’s meat.
“As for targeting football fans and the tailgating crowd with these ads (judging by their placement on ESPN and the times), I’m not sure if this will bomb in a room full of straight guys watching the game together or simply make them uncomfortable as they try to decipher the innuendo. I mean I get it, it’s a European light beer with a gay man as spokesperson, perhaps they wanted to turn it all up to eleven and we’d hit the magic funny spot, but to me it just seems a little flat.” (http://dailyheadlines.net/2016/09/heineken-light-raises-eyebrows-with-racy-homosexual-joke-in-commercial/)

Neil Patrick Harris Asks to Flip Another Man's Meat in Heineken Light Ad
Is That a 'Gay Joke' in BBQ-Themed Spot?
By Alexandra Jardine; E.J. Schultz. Published on Sep 12, 2016
...
Observers immediately questioned whether the exchange is a gay innuendo, and there's since been a storm of reaction on social media, with some making homophobic comments on the YouTube video and Twitter, but other tweets describing the ad as "laugh out loud."
A spokesman for Heineken said the brand had had "lots of positive feedback for the campaign overall since launching all of the videos this spring."
He added: "We've especially seen some great traction on digital. We've partnered with Neil for three years to create commercials with the same fun and cheeky sense of humor our consumers have come to expect. He's one of the most respected actors in the business, and we're proud to be working with him on this current phase." (http://creativity-online.com/work/heineken-light-neil-patrick-harris-and-the-grill-master/48994)

In the U.S., Heineken Light remains a fairly small brand, ranking No. 14 among imported beers, according to Beer Marketer's Insights. The brew's shipments fell 3% last year, according to the publication. In the 52 weeks ending April 14, Heineken Light dollar sales slid 2.9% to nearly $57 million, according to IRI, which does not include bar sales. Regular Heineken grew sales by 1.5% in that period to $732.4 million (http://creativity-online.com/work/heineken-light-neil-patrick-harris-and-the-lawyer/47061).

Heineken. It was national news when the Dutch beer makers pulled support from Boston’s St. Patrick’s Parade in light of a ban on gays marching openly. They followed that act with #LikeforLove, an Instagram social campaign for Gay Pride Month. The simple series of photos featured real, heterosexual and homosexual couples, colorful and positive messaging, and included a call-to-action resulting in increased awareness and activity. The campaign enabled Heineken to set itself apart from the thousands of internationally distributed beers by openly supporting the LGBT community (www.prdaily.com/Main/Articles/5_brands_doing_LGBT_marketing_right_16965.aspx). 

Big Beer Bows to ‘Gay’ Bullies in Reprobate America
American Clarion ^ | March 18, 2014 | Gina Miller 
Posted on 18-3-2014 14:47:44 by WXRGina
Erin go Gay, as they say today! In the latest high-profile example of large companies bowing in subservience to the altar of homosexual debauchery, three major brewing corporations have bent to homosexual intimidation and pulled their sponsorship of the New York and Boston St. Patrick’s Day parades. The makers of Guinness, Heineken and Sam Adams beers have all caved to the homo-fascist pink fist, while countless conservatives have sworn never to buy those beer brands again.
You may say, “Who cares? I don’t drink beer.” This isn’t about beer. It’s about free association. It’s about freedom, period. It’s about the people who run those parades being free to admit or exclude whatever groups they see fit. No one has a “right” to march in someone else’s parade, and that’s the bottom line. These parades are about celebrating St. Patrick’s Day, and the parade organizers have every right to say no to in-your-face homosexual groups that want to impose themselves on the parades against the will of the people who run them.
The militant homosexual activists wrongly declare that this is about “equality.” That is nonsense. Homosexual behavior is depraved behavior, and it should never be put on the same level as the normal, healthy relationship between a man and wife. The only thing to which homosexual behavior is equal is sin, because that’s exactly what it is and what it will always be, no matter how thick and smothering the black blanket of Sodom and Gomorrah ends up being in the United States.
Many of us are watching the dark clouds of evil that are rolling across America, and we are saying it’s the Lord’s judgment on a nation that has spit in His holy face by using the force of law to expel all vestiges of Him and His Truth from the public square. I firmly believe this is true. I also believe that the rapid, head-spinning empowerment of the radical homosexual movement under Barack Obama (or whatever his name is) is part of God’s judgment on this nation. Obama himself is part of God’s judgment. Many times in the Old Testament, we have seen the Lord inspire the enemies of Israel to come against it and defeat it when it turned from the Lord. He has installed wicked rulers to impose brutal tyranny on unrepentant people and nations (www.freerepublic.com/focus/f-bloggers/3134473/posts?page=42) Big Beer Bows to “Gay” Bullies in Reprobate America By Gina Miller (www.worldnewsbureau.com/2014/03/big-beer-bows-to-gay-bullies-in-reprobate-america-1.html).

Bijzonder hoe homofoob Amerikanen zijn... Bijzonder ook dat een biermerk dus een imagorisico loopt door openlijk homoseksualiteit te accepteren.  Dat maakt het extra bewonderenswaardig dat Heineken intolerantie afkeurt en LGBT accepteert.

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