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zaterdag 17 juni 2017

Die blonde van Guinness


Guinness Blonde American Lager: If Guinness was attempting a watered-down, training-wheel IPA with their Nitro IPA, this American blonde goes in the opposite direction and delivers on all fronts, giving depth to a beer style that is otherwise often considered rather boring.  Earning an 87/100, this blonde pours a brilliant, deep golden color, with mild estery aromatics of stone fruit (peach and dried apricot).  The flavor is pleasant with a moderately hopped backbone that lends a supportive bitterness, balancing an angel food cake-like malty character.  A medium-bodied blonde with a smooth mouthfeel, you might detect some notes of peach, faint pineapple, and a touch of pith in the flavor, finishing with some mild yeast character in the aftertaste.  
Guinness Blonde American Lager is the first release of what Guinness called its “Discovery Series”, and what we’ve discovered is that Guinness stepped up its game and delivered a bigger flavor profile than expected from a blonde, yet still managed to stay within the delicate style guidelines (www.beersyndicate.com/blog/a-guinness-beer-review-from-west-indies-porter-to-guinness-potato-chips/).
Guinness is set to launch a blonde beer in the United States this month
The paler brew will be brewed in Latrobe, Pennsylvania, but will use imported Irish yeast (www.dailymail.co.uk/news/article-2742570/Guinness-shows-bottle-new-beers-Brewing-giant-offer-two-creations-capitalise-booming-real-ale-market.html).

A light, crisp refreshing amber beer with a floral, hoppy aroma. Brewed with both Mosaic & Willamette Hops and world famous yeast from St. James's Gate in Dublin. The flavor is light and hoppy on the nose with a long, biscuit malt finish (www.thebeerstore.ca/beers/guinness-blonde-american-lager).

Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier.
Diageo is introducing beers that many people wouldn’t recognize as Guinness at all. First up: Blonde American Lager, which comes out next month. The great black beer is going blond.
This is not Guinness’s first shot at lightening up for American palates. In 1988 it launched Guinness Gold, but the lager never attracted a following outside a few East Coast markets. “It was outstanding from a taste standpoint and had a strong group of loyalists, but was sort of diverting the focus from the huge opportunities with Guinness,” Guinness Import’s then-chief executive officer told Brandweek in 1993, the year Guinness Gold was discontinued. The problem, execs felt at the time, was that the extension undermined Guinness’s brand equity as “a rich, black beer.”
Twenty years later and, George Santayana be damned, Guinness is rethinking its identity in the U.S. again. It started with Black Lager in 2011, which resulted in a short-lived sales bump. Like other big brewers, Diageo cited competition from craft beers and weak demand in bars and restaurants as reasons for Guinness’s recent sales decline, and hopes the new extensions will refresh interest in the brand.
The new Blonde will be made by City Brewing in Latrobe, Pa., using a Guinness yeast from Dublin. It’s on the hoppy side and a touch ‘biscuity,’ Diageo’s director of beer business, Doug Campbell, told Advertising Age. Blonde is expected to be a permanent addition to Guinness’s expanding lineup, although the company’s planned future non-stout offerings may be temporary (www.bloomberg.com/news/articles/2014-08-04/guinness-will-make-a-lager-for-bud-swilling-americans).

Guinness Blonde American Lager. Latrobe, PA. 5% ABV.
I first heard about this new Guinness offering back in early August, and have been eagerly anticipating the official release. I believe this is one of the first retail batches, as there are only 10 or so ratings on Beer Advocate so far. Happy to be one of the first to officially review.
Served chilled from a 12 oz bottle and poured into a Guinness pint glass. Not the correct serving vessel for a lager, but it's clear why I chose this one. Pours a beautiful orange-copper color with a frothy one and a half white foam head that dissipates rather quickly. Smells are sweet and malty. Carbonation is moderate to high with a light body. Taste is sweet and crisp. The malt is like a cracker, and there are hints of fruit. Aftertaste is almost nonexistent.
Overall I liked this beer a lot more than I thought I would. I was not a fan of their Black Lager a few years ago, but this was quite good. Depending on what price you get it for, this is a good low cost, every day drinking beer (http://abeeraday.weebly.com/scotts-blog/guinness-blonde).

“Complex and flavourful. Light, floral and alive with citrus. This beer is perfectly balanced with a lingering malt and biscuity finish”

Irish tradition meets American spirit in Guinness Blonde American lager. Complex and flavorful. Light, floral and alive with citrus. This beer is perfectly balanced with a lingering malt and biscuity finish. It’s the coming together of vibrant flavors, of character drawn from both sides of the pond. And it’s come a long way to get here.
Ireland and America go way back. Ours are histories that have crossed paths countless times. Our cultures may be totally different but we’ve still got a lot in common. One thing we can definitely agree upon is what makes a good beer. Whether it’s stout or lager, we demand the same things: quality, distinctiveness, character. The first fusion beer in the Guinness Discovery Series, Guinness Blonde combines the best European brewing techniques – as well as our famous strain of Guinness yeast – with the finest American hops and malts. A collaboration between the Guinness brewers in Dublin and their counterparts at the Latrobe Brewery in Pennsylvania, the result is an American pale lager akin to that of the 1930s: a crisp, light beer that’s big on flavor (www.guinness.com/en-us/our-beers/guinness-blonde-american-lager/).


Guinness goes blonde to cater to American tastes
Guinness, Ireland's dark, velvety meal in a glass, is launching a significantly lighter, blonder version of itself in [2014 in] a bid to try and appeal to American palates.
What does that mean? A much lighter, more refreshing recipe characterized by a floral, hoppy aroma -- flavor profiles that are most familiar and popular among the Bud and Miller-lite swigging crowd.
The kind of beer served in places from "...sports bars in Texas to truck stops in Iowa to backyard barbecues in Montana."
The brand's launch of an American-style lager comes amid flagging sales of Guinness in the US, points out Businessweek: Volume sales of the Irish stout in North America fell 6 percent in the 12 months ending June 30.
It's not the first time parent company Diageo has released an edited version of its flagship beer to cater to local tastes. Guinness Extra Smooth is a smoother recipe sold in Ghana, Cameroon and Nigeria, while Malta Guinness is a non-alcoholic sweet drink sold in the UK, East Africa and Malaysia (http://lifewise.canoe.com/FoodDrink/WineDrink/2014/08/14/21875116-relaxnews.html).

Why Guinness Blonde Will Fail
Josh Schaffer:
Anyone remember Budweiser American Ale? Yeah, I didn’t think so. American Ale came out in September of 2008 as Budweiser’s attempt at winning over the craft brew crowd, or at least those looking for something different, yet familiar, at their local convenience store. In all honesty, it wasn’t half bad – compared to the regular dreck that Budweiser and the other large domestics put out. Unfortunately, it won over absolutely no one and was discontinued in 2011.
Why bring up American Ale? Because in the coming weeks Guinness, makers of the dark, bitter, creamy stout we all know and love, are making a blonde lager. Is this a sign of the end times?  While we haven’t had the chance to try it ourselves, based on initial reviews (here and here) it is an exemplary American pale lager. Both mention it being buttery and creamy with hints of malt and citrus, which I am sure would make for an excellent black and tan. But the quality of a beer does not determine its long-term success.
Neither diehard Guinness drinkers, nor fans of traditional domestics asked for this. You don’t drink Guinness because you want something light and refreshing, and anyone going for a late-night beer run isn’t going to stop and think, “Well look at this, let’s give it a shot.” Guinness would probably have a better chance adding lime to their stout (please don’t). Guinness Blonde is actually a first in what is being called “The Discovery Series,” though I am unsure about who exactly is doing the discovering, them or us?
As the domestic beer market is shrinking, larger breweries, including an import like Guinness, are looking for ways to attract new buyers – by any means necessary. Up to this point they’ve tried some twist on their own brand (Miller Fortune anyone?), acquiring smaller breweries, or jumping into the growing cider market. But what I can’t see is Guinness diversifying with a Guinness IPA, or Guinness hefeweizen (www.obsev.com/food/why-guinness-blonde-will-fail.html).

Guinness brouwt tegenwoordig van alles...









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