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zondag 18 juni 2017

Guinness begin 1759



As Guinness points out on the back label: “Before mastering the stout & porter for which his St. James’s Gate Brewery became famous, Arthur Guinness was renowned for his amber ales.  Inspired by this we proudly introduce Guinness® The 1759™ a traditional amber ale brewed using both peated whiskey malt and premium beer malt.”
gnoring the fact that the U.S. wasn’t even a nation in 1759, or that American ambers don’t use peated whiskey malt as an ingredient,  the last big clue that this isn’t your run-of-the-mill, humdrum American amber is that big 9% ABV.
Guinness The 1759: Named to commemorate the year Arthur Guinness took over an abandoned brewery, scoring that gonga 9,000-year lease for an annual rent of only £45 (talk about rent control), “The 1759” is Guinness’ first limited edition offering from its so-called Signature Series to take a stab at the high-end luxury beer market with a 750 ml bottle retailing for about $35.  This self-described “ultra-premium beer” was brewed in limited quantities (90,000 bottles) at the end of 2014, and makes use of peated whiskey malt and Guinness’ original yeast strain to create a “traditional amber ale” weighing in at a noticeable 9% ABV.
To be clear, this beer is nothing like what you’d expect from an American amber ale, and that’s because it’s not an American amber ale or like any other “amber” on the market.
So if this beer isn’t anything like an American amber, what is it like? (www.beersyndicate.com/blog/a-guinness-beer-review-from-west-indies-porter-to-guinness-potato-chips/)

To most people, Guinness means a dark, heady stout, but the company may be looking to change that with today's announcement of a new line of “limited edition luxury beers.” The first release will land in bars and stores this November and is called 1759—named for when it all began, the year Arthur Guinness founded St. James's Gate Brewery in Dublin.
And this brew is going to be a pretty serious departure from Guinness’ other efforts. The group has dabbled in a few other styles before, including a black lager, an English Ale and as of last month a blonde. (Note: Guinness' blonde is a lager styled after Depression-era American beers, unlike the more modern ales that might come to mind). 1759 is an amber ale that uses peated whiskey malt and is based on a recipe that’s almost as old as the brewery itself . At 9% ABV (more than double one of the brand's regular stouts), it’s trying to wedge itself right into a beer market that is much boozier than it used to be.
The 25.4 ounce bottles will cost $34.99, which is certainly on the high end, but drinking one will leave you in pretty limited company. Guinness is only going to make 90,000 bottles of 1759, which for reference, is about how much stout Guinness brews in a hour according director Doug Campbell. And once those 90,000 bottles are gone, there won’t be any more. “We will brew it one time only and then basically throw out the recipe,” says Cambell. So if you are lad or lass who likes Guinness, you’ll have to snap one up quickly (www.foodandwine.com/fwx/drink/not-so-heavy-guinness-releases-lighter-boozier-ale).

DUBLIN, Oct. 23, 2014 /PRNewswire/ -- Just in time for the holiday season, the world's most distinctive brewer is bringing a new level of elegance and artistry to the beer category. Guinness & Co. – brewers of the iconic stout – introduces its newest innovation, Guinness® The 1759™, a limited edition amber ale brewed to be sipped responsibly with satisfaction, savored as part of fine dining and gifted with appreciation by beer connoisseurs and enthusiasts alike.
Guinness® The 1759™ is an ultra-premium beer brewed with both traditional beer malt and the same peated whisky malt used in the world's finest Scotch and Irish whiskies. Inspired by a 200 year old recipe and brewed with the same Guinness yeast that has been used for more than 125 years, this rich amber ale offers new style and flavor under the Guinness trademark. Using the mastery that comes from more than 250 years of brewing experience, the Guinness Master Brewers have created a beer unlike any other European import on the market.
"The United States is driving a beer renaissance that hasn't been seen globally for decades. Today, the expectations of beer connoisseurs and enthusiasts are significantly higher. In continuing our tradition of setting the benchmark for quality and distinction, our Master Brewers have demonstrated the ingenuity, craftsmanship and attention to detail that has kept Guinness at the forefront of brewing innovation for  more than two centuries," said Doug Campbell Guinness Brand Director. "Guinness® The 1759™ has flair, from the sleek aesthetic of the bottle design to the stylish black velvet lined gift box through to its unique flavor and combination of ingredients. Those who have come to love Guinness know we always aspire to go beyond their expectations with each new product release, and this exclusive beer will not disappoint."
With only 90,000 bottles being produced, the commemorative release of Guinness® The 1759™ is a chance to be part of Guinness' brewing history. The name is derived from the year Arthur Guinness signed the 9,000 year old lease at St. James's Gate in Dublin so he could brew what would become one of the most respected and beloved beer brands in the world.
"This is the first limited edition beer brewed in the newly dedicated Brewhouse No. 4 at St. James's Gate. Our commitment and dedication to quality is what Arthur Guinness himself would have expected and something we cherish just as he did," said Michael Donnelly, Master Brewer at St. James's Gate in Dublin. "The fine peated whisky malt used in the Guinness® The 1759™ brewing process brings a complex taste to the amber ale that gently complements the hop flavors, resulting in a liquid that is distinguished and innately Guinness."
Guinness® The 1759™ has a rich butterscotch aroma with subtle hop notes. The mellow, caramel flavors combine with a subtle hop character and fruity sweetness from the strong ester profile. Available in a 25.4 oz. bottle (9% ABV) –  approximately 4 servings –  with a suggested retail price of $34.99, Guinness® The 1759™ is best enjoyed chilled in a 6 oz. stemless champagne flute. Guinness® The 1759™ will be available in select bars, online at www.reservebar.com as well as other beer retailers beginning in late October 2014.
Guinness® The 1759™ is the first offering of the new Guinness Signature Series™ which offers a range of limited edition luxury beers. Utilizing the artistry of Guinness Master Brewers, this series features beers made from rare and highly sought after ingredients. The Guinness Signature Series™ gives beer drinkers more options for different occasions, from fine dining to exquisite gifting.  
Whether enjoying the new Guinness® The 1759™ Amber Ale, or any Guinness beer, please drink responsibly.  (www.prnewswire.com/news-releases/redefining-beer-introducing-guinness-the-1759-484151372.html).

About Guinness®
The Guinness® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world.  Famous for its dark color, creamy head and unique surge and settle, this distinctive beer originated at the St. James's Gate brewery in Dublin, Ireland. Over 10 million glasses of Guinness beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year.  Guinness beer is available in well over 100 countries worldwide and is brewed in almost 50. Additional information about the Guinness brand can be found at www.guinness.com  (www.prnewswire.com/news-releases/redefining-beer-introducing-guinness-the-1759-484151372.html).

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere (www.prnewswire.com/news-releases/redefining-beer-introducing-guinness-the-1759-484151372.html).

Net zoals Carlsberg en Heineken en andere vaste merken zijn ze oude recepten en verhalen aan het recycleren om op de markt te brengen... typisch...

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