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zondag 15 november 2015


Beer makes you feel the way you ought to feel without beer.
Henry Lawson

The beer market is one place where marketing decisions really shine. There are just so many products at a similar price point. The intangibles make all the difference. And while variety may lack from product to product, from brand to brand variety is everything (

Everyone knows that Miller/Bud taste like shit. Yet they are the two leading US beer manufacturers. because of the care they put into their brand image. Quality of taste is not even part of the equation (

Which is more important to you (be honest): good taste or brand image?
( Of je eigen imago?

Featured in Sports Illustrated, April 19, 2010 and ESPN: The Magazine, September 6, 2010

Advertiser: Anheuser-Busch InBev N.V.
Brand name: 50 Beer
Product: 50 Beer
Agency: Palm Publicite Marketing
Country: Canada
Category: Beers and Ciders
Released: May 1999
Credits & Description:
Copywriter: J-F COUVIGNOU
Account Supervisor: PIERRE VIEL
Advertiser Supervisor: DENIS

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